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Here’s how one Regus Centre in Tunis decided to boost the wellbeing of its members – and grow its membership at the same time
According to style bible Vogue, health is the new wealth. These days, we all take wellbeing more seriously, recognising it’s the daily habits and decisions we make that impact our health, and therefore our capacity to enjoy life. But how far does your place of work support a healthy lifestyle?
Regus Tunisia decided to take a proactive approach to promoting wellbeing at work amongst its business community by launching Be Healthy – a series of events dedicated to wellbeing, which simultaneously introduce new members to the Regus community in the capital of Tunis.
“Our young community of customers searching for wellbeing and balance gave us the idea,” says Maatougui Boutheina, Community Associate for Regus Berges du Lac 2. “The aim of the event was to build customer loyalty, bring together customers, partners and friends for networking and improve people’s knowledge about the Regus product – it was a way of marketing and attracting people to the space.”
Open to members and their friends, the event now takes place every two months at Regus Berges du Lac, offering a programme of activities related to wellbeing. According to the news and culture website Egyptian Streets, there’s a growing awareness and interest in mental health and workplace wellness in North Africa in general, which is reflected in the programme provided at Regus locations there: the workspace provider’s properties in Alexandria, Cairo and New Cairo also offer dedicated wellness activities.
The most recent edition of Be Healthy with Regus Tunisia saw a life coach lead a “soft skills” workshop – describing the importance of personal qualities that are hard to measure but often integral to success such as confidence, emotional intelligence, time management, self-awareness and stress management. Virtual Reality (VR) headsets and games were available to play, so people could experience how they can also function as a light form of exercise that can easily be done from your living room.
A semi-precious stones-dealer taught attendees about the healing properties of certain natural materials, while a Tupperware representative walked everyone through some products that make preparing healthy meals and maintaining a balanced diet easier than ever. Hand and foot massages were also available and a nutritious lunch was served, allowing everyone to mingle and enjoy the Regus Centre’s office space.
“Be Healthy is a way for us to express our respect and thanks to our customers, and to show our dedication to their success,” says Boutheina. “It’s one of the ways we create a customer community and provide value for our members.”
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